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| 內容簡介： |
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Aone–pagetooltoreinventyourselfandyourcareerTheglobalbestsellerBusinessModelGenerationintroducedauniquevisualwaytosummarizeandcreativelybrainstormanybusinessorproductideaonasinglesheetofpaper.BusinessModelYouusesthesamepowerfulone–pagetooltoteachreadershowtodraw"personalbusinessmodels,"whichrevealnewwaystheirskillscanbeadaptedtothechangingneedsofthemarketplacetorevealnew,moresatisfying,careerandlifepossibilities.ProducedbythesameteamthatcreatedBusinessModelGeneration,thisbookisbasedontheBusinessModelCanvasmethodology,whichhasquicklyemergedastheworld′sleadingbusinessmodeldescriptionandinnovationtechnique.Thisbookshowsreadershowto:UnderstandbusinessmodelthinkinganddiagramtheircurrentpersonalbusinessmodelUnderstandthevalueoftheirskillsinthemarketplaceanddefinetheirpurposeArticulateavisionforchangeCreateanewpersonalbusinessmodelharmonizedwiththatvision,andmostimportant,testandimplementthenewmodelWhenyouimplementtheone–pagetoolfromBusinessModelYou,youcreateagame–changingbusinessmodelforyourlifeandcareer.
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| 關於作者： |
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TimClarkisaprofessorofbusiness,multimillionaireentrepreneurandauthor.HewaseditoroftheinternationalbestsellerBusinessModelGeneration.AsapsychologymajoratStanfordUniversity,Clarkdevelopedakeeninterestinvocationalcounseling.Followingthesaleofhislatestcompany,Clarkdevotedhimselfexclusivelytoteachingandwriting,focusingonhis"entrepreneurshipforeveryone"approachtopersonalcareerdevelopment.AlexanderOsterwalder,PhDisaninternationalspeaker,workshopfacilitatorandstrategyconsultant.Hewritesapopularblogonbusinessmodelinnovationatwww.businessmodelalchemist.com.YvesPigneur,PhD,isaprofessorofbusinessattheUniversityofLausanne,Switzerland.
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| 目錄：
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1 Canvas
Learn to use the key tool for describing and analyzing
organizational and personal business models.
Chapter
1 Business Model Thinking: Adapting to a Changing World 19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
2 Reflect
Revisit your life direction and consider how you want to align your
personal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
3 Revise
Adjust — or reinvent — your work life using the Canvas and
discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
4 Act
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What''s Next? 243
5 Extras
Read more about the people and resources behind Business Model
You.
The Business Model You Community 252
Creator Bios 254
Notes 256
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