A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven
Guiding Principles of Apple CEO Steve Jobs
In his acclaimed bestseller The Presentation Secrets of Steve Jobs
author Carmine Gallo laid out a simple step-by-step program of
powerful tools and proven techniques inspired by Steve Jobs''s
legendary presentations. Now, he shares the Apple CEO''s most
famous, most original, and most effective strategies for sparking
true creativity--and real innovation--in any workplace.
THE INNOVATION SECRETS OF STEVE JOBS
"Steve Jobs has reinvented music distribution, the mobile
telephone, and book publishing. You might want to take a look at
how someone creates multi-billion dollar ideas, and turns them into
multi-billion dollar products that everyone loves and admires. This
book is not an option. Buy it now, bank it tomorrow." -- Jeffrey
Gitomer, author of The Little Red Book of Selling
“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures
the true mindset of Jobs and Apple. This book is not just for the
techie and marketing crowd, although they will gain valuable
insight that can be applied to their worlds. It is also for anyone
who loves technology and wants to understand how to createsimple
devices that are easy to use and can impact our lives.” -- Tim
Bajarin, president, Creative Strategies, Inc.
"An inspiring roadmap for anyone who wants to live a life of
passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of
Zappos.com, Inc.
"Apple changed the world with the Mac and hasn''t stopped
innovating since. Carmine Gallo reveals the secrets and gives you
the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of salesforce.com and author of
the national bestseller Behind the Cloud
Learn how to RETHINK your business, REINVENT your products, and
REVITALIZE your vision of success--the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary.
His company slogan "Think Different" is more than a marketing tool.
It''s a way of life--a powerful, positive, game-changing approach to
innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the
master himself:
Do What You Love.
Think differently about your career.
Put a Dent in the Universe.
Think differently about your vision.
Kick Start Your Brain.
Think differently about how you think.
Sell Dreams, Not Products.
Think differently about your customers.
Say No to 1,000 Things.
Think differently about design.
Create Insanely Great Experiences.
Think differently about your brand experience.
Master the Message.
Think differently about your story.
By following Steve Jobs''s visionary example, you''ll discover
exciting new ways to unlock your creative potential and to foster
an environment that encourages innovation and allows it to
flourish. You''ll learn how to match—and beat—the most powerful
competitors, develop the most revolutionary products, attract the
most loyal customers, and thrive in the most challenging times.
Bestselling business journalist Carmine Gallo has interviewed
hundreds of successful professionals--from CEOs, managers, and
entrepreneurs to teachers, consultants, and stay-at-home moms—to
get to the core of Steve Jobs''s innovative philosophies. These are
the simple, meaningful, and attainable principles that drive us all
to "Think Different." These are The Innovation Secrets of Steve
Jobs.
關於作者：
Carmine Gallo is a communications coach for the
world’s most admired brands. He is an author and columnist for
Bloomberg BusinessWweek and Monster.com and a keynote speaker and
seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET,
Forbes.com, and in the New York Times, the Wall Street
Journal, and Investor''s Business Daily. Gallo is a
former television anchor and business correspondent and has also
held a position as a vice president for a global, top-ten public
relations firm. Gallo lives in the San Francisco Bay Area with his
wife and two daughters. Learn more about him at
www.carminegallo.com
目錄：
Acknowledgments p. v
Introduction: What the World Needs Now Is More Jobs p. vii
What Would Steve Do? p. 1
Do What You Love
Follow Your Heart p. 15
Think Differently About Your Career p. 25
Put a Dent in the Universe
Inspire Evangelists p. 45
Think Differently About Your Vision p. 61
Kick-Start Your Brain
Seek Out New Experiences p. 81
Think Differently About How You Think p. 93
Sell Dreams, Not Products
See Genius in Their Craziness p. 105
Think Differently About Your Customers p. 125
Say No to 1,000 Things
Simplicity Is the Ultimate Sophistication p. 137
Think Differently About Design p. 155
Create Insanely Great Experiences
We''re Here to Help You Grow p. 175
Think Differently About Your Brand Experience p. 185
Master the Message
The World''s Greatest Corporate Storyteller p. 199
Think Differently About Your Story p. 209
One More Thing...Don''t Let the Bozos Get You Down p. 219
Notes p. 223
Index p. 235
Table of Contents provided by Ingram. All Rights Reserved.
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