An innovative business book positioning ethical practice as
the cornerstone of success
“Business ethics? Isn’t that an oxymoron?” As a lecturer in
ethics, communication, and leadership at MIT’s Sloan School of
Management and a moderator of the Aspen Executive Seminar, Leigh
Hafrey has heard time and again that ethics and business don’t mix.
In The Story of Success: Five Steps to Mastering Ethics in
Business, Hafrey draws on fifteen years of conversations with
businesspeople at all stages of their careers, from MBA to Chairman
of the Board, to articulate five steps that generate ethical
practice:
1. Speak Up, Speak Out: define your managerial style
2. See the Big Picture: recognize the forces that affect your
practice
3. Break the Rules, Make the Rules, Absorb the Costs: drive
change, and know it
4. Tell Good Stories: find stories that bring out the best in
your people and yourself
5. Test for Truth: distinguish fact from fantasy in your
story-telling
Hafrey illustrates these five steps through contemporary books
and movies: to show how we elaborate a managerial style from early
childhood, he discusses adult readings of Du Bose Heyward’s classic
children’s tale, The Country Bunny and the Little Gold Shoes; to
explain professional standards, he quotes Chinese MBA’s on the
warrior code of characters in Ang Lee’s Academy Award-winning film
Crouching Tiger, Hidden Dragon. Hafrey juxtaposes these reports
with real-life businesspeople’ s stories of career challenge and
personal success, and speculates on the way in which American
business values increasingly shape and will be shaped by global
culture.
關於作者：
Leigh Hafrey is Senior Lecturer in Ethics and
Communication at the MIT Sloan School of Management, and co-Master
of Mather House, Harvard College. His journalism, essays, reviews,
and translations have appeared in the New York Times and other
American and European periodicals.
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