Send—the classic guide to email for office and home and an
instant success upon its original publication—has become
indispensable for readers navigating the impersonal, and often
overwhelming, world of electronic communication. Filled with
real-life email success and horror stories and a wealth of
entertaining examples, Send reveals the hidden minefields and
pitfalls of email. It provides clear rules for handling all of
today’s thorniest email issues, from salutations and subject lines
to bcc’s and emoticons. It explains when you absolutely shouldn’t
send an email and what to do when you’ve sent in anger or in
error a potentially career-ending electronic bombshell. And it
offers invaluable strategies to help you both better manage the
ever-increasing number of emails you receive and improve the ones
you send.
In this revised edition, David Shipley and Will Schwalbe have
added fresh tales from the digital realm and a new afterword—“How
to Keep Email from Taking Over Your Life,” which includes sage
advice on handheld etiquette. Send is now more essential than ever,
a wise and witty book that every businessperson and professional
should read and read again.
關於作者：
David Shipley is the deputy editorial page editor and Op-Ed
page editor of The New York Times. Previously, he was a
senior presidential speechwriter in the Clinton administration. He
lives in New York.Will Schwalbe is the former senior vice president
and editor in chief of Hyperion Books. Prior to that, he was a
journalist, writing for such publications as The New York Times,
Insight for Asian Investors, and Business Traveller. He
now works in new media and lives in New York.
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