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內容簡介: |
Features
1.Casesthatofferadiversesetofverycontemporarybusinesssituationsdrawnfromcompaniesworldwide,whicharewrittenbysomeoftheworld’sbestcasewriters,andreflectthebreadthofstructuralchangeunderwayintheglobaleconomytoday.
2.Thistextusesamodelofthestrategicmanagementprocessasthebasisofitsorganization–thiskeydistinctivecompetenceofthetextoffersalogicalflow,distinctelements,andaneasy-to-understandguidetostrategicmanagement.
3.Thecentralthemesofglobalization,ecommerce,informationtechnology,speedandcontinuousimprovementwillreceiveheightenedtreatmentacrosseverychapter.
4.Severalconcreteorconceptualtoolsreviewershaveconsideredtobegivenexcellentcoveragehavebeenincludedinthiseditionwithupdatedtreatment,newexamplesandpracticalguidelinesforstudentstouseinapplyingtheconcepts.
5.Contemporaryexamples,usingcompaniesstudentswillrecognizeandfindcomfortintheirfamiliarity,areintegratedthroughoutthetext.
6.StrategicManagementincludesmajoremphasisonwomenandminorityexecutivesinglobalcompanies.
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關於作者: |
JohnA.PearceII
現職:VillanovaSchoolofBusiness,VillanovaUniversity
RichardB.Robinson,Jr.
現職:DarlaMooreSchoolofBusiness,UniversityofSouthCarolina
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目錄:
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PARTI:OVERVIEWOFSTRATEGICMANAGEMENT
Ch1StrategicManagement
PARTII:STRATEGYFORMULATION
Ch2CompanyMission
Ch3CorporateSocialResponsibilityandBusinessEthics
Ch4TheExternalEnvironment
Ch5TheGlobalEnvironment
Ch6InternalAnalysis
Ch7Long-TermObjectivesandStrategies
Ch8BusinessStrategy
Ch9MultibusinessStrategy
PARTIII:STRATEGYIMPLEMENTATION,CONTROL,ANDINNOVATION
Ch10Implementation
Ch11OrganizationalStructure
Ch12LeadershipandCulture
Ch13StrategicControl
Ch14InnovationandEntrepreneurship
PARTIV:CASES
Cases
GuidetoStrategicManagement
CaseAnalysis
Cases1-1
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