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內容簡介: |
StrategicManagement,3ebyFrankT.Rothaermelcontinuestosynthesizeandintegratetheory,empiricalresearch,andpracticalapplicationswithcurrent,real-worldexamples.Thisapproachnotonlyoffersstudentsalearningexperiencethatuniquelycombinesrigorandrelevance,butitalsopreparesthemforthetypesofchallengestheywillfaceasmanagersintheglobalizedandturbulentbusinessenvironmentofthe21stcentury.ExamplesprofiletheproductsandservicesofcompaniesthatstudentsarefamiliarwithsuchasFacebook,Google,Starbucks,AppleandUber.Initscharacteristicsingle,strongvoice,StrategicManagementprovidesstudentswiththefoundationtheyneedtounderstandhowcompaniesgainandsustaincompetitiveadvantage,aswellashowtobecomemanagerscapableofmakingwell-reasonedstrategicdecisions.
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關於作者: |
FrankT.Rothaermel
現職:GeorgiaInstituteOfTechnology
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目錄:
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PARTI:ANALYSIS
Ch1WhatIsStrategy
Ch2StrategicLeadership:ManagingtheStrategyProcess
Ch3ExternalAnalysis:IndustryStructure,CompetitiveForces,andStrategicGroups
Ch4InternalAnalysis:Resources,Capabilities,andCoreCompetencies
Ch5CompetitiveAdvantage,FirmPerformance,andBusinessModels
PARTII:FORMULATION
Ch6BusinessStrategy:Differentiation,CostLeadership,andBlueOceans
Ch7BusinessStrategy:InnovationandEntrepreneurship
Ch8CorporateStrategy:VerticalIntegrationandDiversification
Ch9CorporateStrategy:StrategicAlliances,MergersandAcquisitions
Ch10GlobalStrategy:CompetingAroundtheWorld
PARTIII:IMPLEMENTATION
Ch11OrganizationalDesign:Structure,Culture,andControl
Ch12CorporateGovernanceandBusinessEthics
PARTIV:MINICASES
HOWTOCONDUCTACASEANALYSIS
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